2407
Eutopia｜步踪九龙
Brand Identity, Strategy
Kowloon Community (Hong Kong SAR)
Kowloon City is a district shaped by continuous transformation, rooted in the legacy of the former Kowloon Walled City. Once defined by dense informal structures and complex social dynamics, its historical identity continues to influence the perception of the area today.
The project builds a visual system based on the intersection of past and present urban forms. By translating historical outlines into a contemporary graphic language, it reflects the ongoing evolution of the community, creating a framework that connects memory, diversity, and future growth.
The project builds a visual system based on the intersection of past and present urban forms. By translating historical outlines into a contemporary graphic language, it reflects the ongoing evolution of the community, creating a framework that connects memory, diversity, and future growth.
九龍城是一个在持续变迁中形成的城市区域，其身份根植于九龍城寨的历史遗存。曾经由高密度结构与复杂社会关系构成的空间形态，至今仍影响着人们对该区域的认知。
本项目基于过去与当代城市轮廓的交叠关系构建视觉系统。通过将历史边界转译为当代图形语言，呈现社区持续演变的过程，并构建连接记忆、多样性与未来发展的视觉框架。