2403
Monobloc
Brand Identity, Strategy
Monobloc (Beijing, China)
MONOBLOC is a design object store and workshop centered around accessibility and cultural neutrality. Inspired by the ubiquitous Monobloc chair, the project explores how design objects can exist beyond specific cultural contexts.
The project brings together retail, exhibition, and research into a unified system. Balancing affordability with cultural diversity, it creates a platform for the circulation and reinterpretation of contemporary design.
The project brings together retail, exhibition, and research into a unified system. Balancing affordability with cultural diversity, it creates a platform for the circulation and reinterpretation of contemporary design.
MONOBLOC 是一个以可及性与文化中性为核心的设计集合空间与工作室。以广泛存在的塑料椅Monobloc为灵感，项目探索设计物件如何脱离特定文化语境而独立存在。
该项目将零售、展览与研究整合为一个统一系统，在可负担性与文化多样性之间建立平衡，形成一个支持当代设计流通与再诠释的平台。