Brand Identity & Visual Systems
Promni
Brand Identity, Strategy, UX/UI
Client: GSCAM (Shenzhen, China)
Promni is a smart pet brand focused on overseas markets, developed alongside its product system. With both product and brand evolving in parallel, the project required a unified approach to align functionality, user experience, and identity.
The design brings together product logic, brand strategy, and interface experience into a cohesive system. By shifting from function-driven solutions to a more care-centered perspective, it establishes a balanced relationship between technology, usability, and emotional connection.
Promni 是一个面向海外市场的智能宠物品牌,与产品系统同步开发。在产品与品牌并行演进的过程中,项目需要建立一种统一的方法,以协调功能、用户体验与品牌表达。
设计将产品逻辑、品牌策略与界面体验整合为一个整体系统。通过从功能导向转向关怀导向的视角,构建技术、可用性与情感连接之间的平衡关系。
The design brings together product logic, brand strategy, and interface experience into a cohesive system. By shifting from function-driven solutions to a more care-centered perspective, it establishes a balanced relationship between technology, usability, and emotional connection.
Promni 是一个面向海外市场的智能宠物品牌,与产品系统同步开发。在产品与品牌并行演进的过程中,项目需要建立一种统一的方法,以协调功能、用户体验与品牌表达。
设计将产品逻辑、品牌策略与界面体验整合为一个整体系统。通过从功能导向转向关怀导向的视角,构建技术、可用性与情感连接之间的平衡关系。