Super Yacht Club is a yacht service provider based in Phuket, transitioning its primary market from China to Thailand. As the brand expanded locally, it required a clearer and more recognizable identity within a highly competitive tourism environment.

The project rebuilds the brand through typography and color as core elements. By introducing a more fluid typographic system and a distinctive warm red tone, it establishes a visual language that enhances differentiation while conveying energy and a contemporary travel experience.

Super Yacht Club 是一家位于普吉的游艇服务品牌，在业务重心由中国转向泰国的过程中，品牌需要在高度竞争的旅游市场中建立更清晰且易识别的形象。

本项目以字体与色彩为核心重建品牌视觉。通过引入更具流动感的字体系统与具有辨识度的暖红色调，建立了一套兼具差异性与活力的视觉语言，传达当代旅游体验的轻盈与能量。