2408
Wing Heung Cafe|永香咖啡
Brand Identity, Strategy, UX/UI
Wing Heung Cafe (Hong Kong SAR)
Wing Heung Cafe is a long-standing cafe in Kowloon City, Hong Kong, established in 1959 and run across three generations. Originally serving factory workers in the To Kwa Wan area, it has evolved alongside the city while maintaining its traditional identity.
The project reinterprets the cafe’s cultural and visual elements, focusing on preserving its historical character while introducing a more contemporary dining experience. Through a renewed brand system, it connects past and present, supporting a broader and more flexible set of touchpoints.
The project reinterprets the cafe’s cultural and visual elements, focusing on preserving its historical character while introducing a more contemporary dining experience. Through a renewed brand system, it connects past and present, supporting a broader and more flexible set of touchpoints.
永香冰室是一家位于香港九龙城的传统茶餐厅,创立于1959年,历经三代经营。最初服务于土瓜湾一带的工厂工人,随着城市发展不断演变和产业结构变化,其服务人群和经营范围逐渐发生转变。
本项目围绕其文化与视觉元素展开重构,在保留历史特征的同时引入更当代的用餐体验。通过更新的品牌系统连接过去与现在,支持更丰富且灵活的品牌触点。