Houdini HIVE, IGNITE, and HUG are global community event platforms created under the Houdini ecosystem, bringing together artists, technical directors, designers, and digital creators across the fields of VFX, procedural design, motion graphics, and digital art.

As the events expanded internationally, the project aimed to move beyond isolated event visuals toward a more cohesive and scalable identity system. The design establishes a unified yet differentiated structure for the three sub-brands, balancing technical precision with creative energy while supporting flexible adaptation across different cities, event formats, merchandise, and large-scale environments.

Houdini HIVE、IGNITE 与 HUG 是 SideFX 旗下围绕 Houdini 生态展开的全球社区活动，汇聚视觉特效、程序化设计、动态图形与数字艺术领域中的艺术家、技术导演、设计师与创意工作者。

随着活动逐渐在全球范围内扩展，项目希望突破传统单次活动视觉的局限，建立一套更具统一性与长期延展能力的品牌系统。在保持整体结构一致的基础上，为 HIVE、IGNITE 与 HUG 构建具有区分度的视觉身份，在技术感与创意表达之间取得平衡，并支持不同城市、活动形式、纪念品以及大型线下场景中的灵活应用。

The Moon is an experimental sake bar located in Beijing, centered around the culture of sake while adapting it to a local context. By combining Japanese sake traditions with seasonal Chinese ingredients, it creates a new form of pairing experience for contemporary audiences.

The project redefines the act of drinking as a collective ritual. Through a flexible system that allows individual choice while maintaining shared participation, it builds a spatial and visual identity that balances personal experience with social connection.

The Moon 是一家位于北京的实验性清酒吧，以清酒文化为起点，同时融入本地语境。通过将日本清酒与中国当季食材结合，形成一种面向当代人群的全新搭配体验。

本项目将饮酒行为重新定义为一种集体仪式。通过一个兼顾个体选择与共同参与的系统，构建空间与视觉上的品牌身份，在个人体验与社交关系之间取得平衡。

Kowloon City is a district shaped by continuous transformation, rooted in the legacy of the former Kowloon Walled City. Once defined by dense informal structures and complex social dynamics, its historical identity continues to influence the perception of the area today.

The project builds a visual system based on the intersection of past and present urban forms. By translating historical outlines into a contemporary graphic language, it reflects the ongoing evolution of the community, creating a framework that connects memory, diversity, and future growth.

Promni is a smart pet brand focused on overseas markets, developed alongside its product system. With both product and brand evolving in parallel, the project required a unified approach to align functionality, user experience, and identity.

The design brings together product logic, brand strategy, and interface experience into a cohesive system. By shifting from function-driven solutions to a more care-centered perspective, it establishes a balanced relationship between technology, usability, and emotional connection.

Promni 是一个面向海外市场的智能宠物品牌，与产品系统同步开发。在产品与品牌并行演进的过程中，项目需要建立一种统一的方法，以协调功能、用户体验与品牌表达。

设计将产品逻辑、品牌策略与界面体验整合为一个整体系统。通过从功能导向转向关怀导向的视角，构建技术、可用性与情感连接之间的平衡关系。

MONOBLOC is a design object store and workshop centered around accessibility and cultural neutrality. Inspired by the ubiquitous Monobloc chair, the project explores how design objects can exist beyond specific cultural contexts.

The project brings together retail, exhibition, and research into a unified system. Balancing affordability with cultural diversity, it creates a platform for the circulation and reinterpretation of contemporary design.

Super Yacht Club is a yacht service provider based in Phuket, transitioning its primary market from China to Thailand. As the brand expanded locally, it required a clearer and more recognizable identity within a highly competitive tourism environment.

The project rebuilds the brand through typography and color as core elements. By introducing a more fluid typographic system and a distinctive warm red tone, it establishes a visual language that enhances differentiation while conveying energy and a contemporary travel experience.

Super Yacht Club 是一家位于普吉的游艇服务品牌，在业务重心由中国转向泰国的过程中，品牌需要在高度竞争的旅游市场中建立更清晰且易识别的形象。

本项目以字体与色彩为核心重建品牌视觉。通过引入更具流动感的字体系统与具有辨识度的暖红色调，建立了一套兼具差异性与活力的视觉语言，传达当代旅游体验的轻盈与能量。